Cancellation Policy
Cancellation and service change policy.
Last updated September 15, 2026
Effective Date: July 7, 2026 Last Updated: August 13, 2026 Primary Jurisdiction: Commonwealth of Virginia, United States
Prime Executive Support (“Prime Executive Support,” “Prime,” “we,” “us,” or “our”) understands that business priorities, budgets, timelines, personnel, and operational requirements can change.
This Cancellation Policy explains the general terms governing requests to cancel, pause, reschedule, reduce, postpone, terminate, or materially modify services provided or scheduled by Prime.
Any signed service agreement, proposal, quotation, statement of work (“SOW”), subscription, service plan, engagement letter, work order, or other applicable agreement controls where it establishes different or additional cancellation, termination, payment, refund, or notice terms.
Nothing in this Policy creates a cancellation, refund, credit, or termination right beyond those provided by the applicable agreement or required by law.
1. Cancellation & Service Change Requests
Except where applicable law or a controlling agreement provides otherwise, requests to:
- cancel services;
- pause an engagement;
- postpone scheduled work;
- reschedule services;
- reduce the scope of work;
- discontinue recurring services;
- change a service plan; or
- materially modify an existing engagement
should be submitted in writing to:
connect@primeexecutivesupport.com
The request should identify the client, applicable service or engagement, requested change, and desired effective date.
Submitting a cancellation or change request does not itself:
- cancel an engagement immediately;
- waive outstanding payment obligations;
- reverse previously authorized work;
- cancel third-party commitments already made;
- create a refund entitlement; or
- modify an existing agreement.
Prime may acknowledge the request and confirm its effective date, remaining responsibilities, outstanding amounts, committed work, and any other applicable requirements.
2. Controlling Agreement
Cancellation terms may vary according to the nature of the engagement, service plan, project, scope, pricing structure, reserved capacity, and other commercial arrangements.
Where an applicable:
- service agreement;
- proposal;
- quotation;
- SOW;
- work order;
- subscription;
- engagement letter; or
- other binding agreement
contains specific cancellation or termination provisions, those provisions control within the scope of that agreement.
This public Cancellation Policy supplements rather than replaces engagement-specific contractual terms.
3. Fees & Existing Commitments
Cancellation does not automatically create a right to a refund or eliminate amounts already earned, incurred, authorized, committed, or otherwise properly due.
To the fullest extent permitted by applicable law and the controlling agreement, clients remain responsible for applicable amounts relating to:
- services already performed;
- completed deliverables;
- work in progress;
- approved work;
- authorized work;
- committed work;
- reserved professional time or capacity;
- project preparation;
- research already undertaken;
- third-party expenses;
- software, platform, advertising, hosting, licensing, or vendor costs incurred on the client's behalf;
- non-cancellable commitments;
- outstanding invoices;
- applicable cancellation or termination charges; and
- other amounts properly payable under the controlling agreement.
Prime may stop further work following an effective cancellation without relinquishing its right to payment for obligations that arose before cancellation.
4. Deposits, Retainers & Prepaid Amounts
The treatment of:
- deposits;
- retainers;
- advance payments;
- prepaid service hours;
- subscription payments;
- project initiation fees; and
- other advance amounts
is governed by the applicable service agreement, proposal, quotation, SOW, service plan, or other controlling arrangement.
Unless the controlling agreement or applicable law provides otherwise, payment of an advance amount does not itself guarantee that the amount will be refundable following cancellation.
Amounts already applied to completed work, committed resources, authorized expenses, or other properly incurred obligations may remain earned or payable to the extent permitted by the controlling agreement and applicable law.
5. Work in Progress
If an engagement is canceled after work has begun, Prime may discontinue further performance as of the effective cancellation date.
Subject to the applicable agreement, Prime may determine the status of:
- incomplete deliverables;
- draft materials;
- unpublished content;
- designs;
- website changes;
- CRM configurations;
- campaign materials;
- research;
- documentation;
- source files; and
- other work in progress.
Cancellation does not automatically require Prime to complete unfinished work after the effective cancellation date.
Any obligation to deliver completed or partially completed materials will be determined under the controlling agreement and applicable payment obligations.
6. Reserved Capacity & Scheduling
Prime may reserve professional time, personnel, resources, or production capacity based on an accepted engagement.
Where permitted by the applicable agreement and law, cancellation, postponement, or substantial reduction of an engagement may not eliminate charges associated with resources or capacity already reasonably committed.
Prime is not required to guarantee that canceled or postponed time can be immediately rescheduled.
Rescheduled services remain subject to:
- availability;
- existing client commitments;
- staffing;
- project dependencies;
- revised scope;
- revised pricing; and
- other reasonable operational considerations.
7. Effective Date of Cancellation
Unless otherwise provided by applicable law or the controlling agreement, a cancellation or material service change becomes effective on the date confirmed by Prime.
Prime may continue to perform previously authorized or reasonably necessary work until the cancellation becomes effective.
Prime is not responsible for costs, work, delays, third-party charges, or commitments reasonably incurred before the effective cancellation date.
Cancellation does not release either party from rights or obligations that:
- accrued before cancellation;
- relate to previously performed work;
- concern outstanding payments; or
- by their nature or contractual terms survive termination.
8. Changes in Scope
A request to reduce, expand, postpone, replace, or otherwise materially change an engagement may constitute a change in scope rather than a cancellation.
Prime may, as appropriate:
- accept the change;
- reject the change;
- revise the scope;
- revise pricing;
- revise timelines;
- revise staffing;
- issue a new quotation;
- issue a change order;
- require additional payment; or
- require a new or amended agreement.
Prime is not required to perform materially changed or additional work until the applicable commercial terms have been agreed.
9. Refunds
Cancellation does not automatically entitle a client to a full, partial, prorated, or other refund.
Except where required by applicable law or expressly provided by a controlling agreement, Prime does not guarantee refunds following:
- client-requested cancellation;
- postponement;
- reduction in scope;
- unused reserved capacity;
- change of business priorities;
- change of management;
- budget changes;
- dissatisfaction unrelated to a contractual breach;
- failure to provide required cooperation; or
- a client's decision not to use completed or available work.
Any refund, credit, adjustment, waiver, or exception approved by Prime will be determined according to the applicable agreement, circumstances, and law.
An exception, accommodation, credit, refund, or waiver granted in one situation does not establish a precedent or continuing obligation for another engagement.
10. Outstanding Balances
Cancellation does not automatically cancel an outstanding invoice or other amount properly due.
Subject to the applicable agreement and law, outstanding balances remain payable according to their existing payment terms.
Prime reserves all contractual and legal rights concerning unpaid amounts.
Cancellation of future services does not constitute:
- forgiveness of debt;
- waiver of outstanding invoices;
- release of previously incurred charges; or
- waiver of another existing contractual obligation.
11. Client Delays & Failure to Cooperate
Prime's ability to perform services may depend upon timely:
- information;
- materials;
- credentials;
- approvals;
- feedback;
- decisions;
- account access; and
- other client cooperation.
Where a client materially delays or prevents performance, Prime may, subject to the controlling agreement:
- pause work;
- reschedule work;
- revise deadlines;
- revise project availability;
- charge applicable additional amounts;
- suspend the engagement; or
- terminate services.
Prime is not responsible for delays or consequences resulting from a client's failure to provide required cooperation, except to the extent responsibility cannot lawfully be excluded.
12. Prime's Right to Suspend Services
To the fullest extent permitted by applicable law and any controlling agreement, Prime may suspend, restrict, or temporarily discontinue services where reasonably necessary because of:
- overdue or disputed payment obligations;
- material contractual breach;
- failure to cooperate;
- security concerns;
- suspected fraud;
- unlawful activity;
- misuse of Prime's systems or services;
- unauthorized activity;
- threats or abusive conduct;
- material operational risk;
- third-party platform restrictions; or
- circumstances making continued performance impracticable or inappropriate.
Suspension does not automatically waive amounts already earned, incurred, committed, or otherwise properly due.
13. Prime's Right to Terminate
To the fullest extent permitted by applicable law and the controlling agreement, Prime may terminate an engagement for reasons including:
- material breach;
- persistent non-payment;
- fraudulent or unlawful activity;
- misuse of services;
- security threats;
- material misrepresentation;
- repeated failure to cooperate;
- abusive or threatening conduct;
- instructions Prime reasonably believes would violate applicable law;
- unreasonable risk to Prime, its personnel, clients, systems, vendors, or reputation; or
- other grounds permitted by the controlling agreement or applicable law.
Where legally and contractually appropriate, Prime may provide notice and an opportunity to cure before termination.
Immediate suspension or termination may be appropriate where Prime reasonably determines that continued performance creates an urgent legal, security, fraud, safety, or other material risk.
14. Third-Party Services & Commitments
Some engagements may involve independent third-party:
- hosting providers;
- software platforms;
- advertising platforms;
- domains;
- subscriptions;
- licensing services;
- contractors;
- technology providers; or
- other vendors.
Prime does not control independent third parties' cancellation, refund, credit, renewal, or termination policies.
Amounts committed to or charged by independent third parties may remain payable or non-refundable according to the applicable third party's terms.
Prime does not guarantee recovery or reimbursement of third-party charges following cancellation.
15. Automatic Renewal & Continuous Services
Where Prime offers an automatic-renewal or continuous-service arrangement that is subject to applicable Virginia consumer law, Prime will provide disclosures, consent procedures, acknowledgments, notices, and cancellation mechanisms required by applicable law.
Where legally required, applicable renewal terms will clearly identify matters such as:
- continuation or renewal of the service;
- applicable recurring charges;
- renewal duration;
- cancellation procedures;
- applicable cancellation deadlines; and
- minimum commitments, if any.
For qualifying Virginia consumer arrangements, the cancellation mechanism will be provided as required by applicable law.
Nothing in this Policy is intended to make cancellation of a qualifying consumer automatic-renewal arrangement more difficult than applicable law permits.
Virginia's current law requires covered automatic-renewal sellers to provide a cost-effective, timely and easy-to-use cancellation mechanism that is easy for consumers to find and generally at least as easy to use as the signup mechanism.
16. Renewal Notices
Where applicable Virginia law requires advance notice of a qualifying automatic renewal, Prime will provide the notice required by law.
Virginia currently requires certain covered arrangements renewing after more than 30 days and extending for more than 12 months to receive a renewal notice no less than 30 and no more than 60 days before the applicable cancellation deadline or end of the current term.
Nothing in this section creates a contractual notice requirement where applicable law and the controlling agreement do not require one.
17. Consumer Rights
Nothing in this Policy is intended to waive, restrict, eliminate, or discourage a:
- cancellation right;
- refund right;
- consumer-protection right;
- statutory remedy; or
- other right
that applicable law does not permit the parties to waive.
Where a mandatory statutory cancellation right applies, that right controls to the extent required by law.
18. No Waiver
Prime's failure or delay in exercising a right under this Policy or an applicable agreement does not constitute a waiver of that right.
A refund, credit, extension, accommodation, delayed enforcement, or other exception provided in one instance does not require Prime to provide the same treatment in another instance.
Any waiver must be interpreted narrowly and does not constitute a continuing waiver unless expressly agreed in writing.
19. Survival of Obligations
Cancellation or termination does not extinguish provisions or obligations intended by their nature or terms to survive.
Depending on the controlling agreement, surviving matters may include:
- outstanding payment obligations;
- confidentiality;
- intellectual property;
- data handling;
- indemnification;
- limitations of liability;
- dispute provisions;
- governing law;
- accrued rights; and
- other provisions intended to survive termination.
20. No Waiver of Prior Claims
Cancellation or termination does not automatically waive claims, remedies, rights, or obligations arising from conduct occurring before the effective cancellation or termination date.
Where applicable Virginia law recognizes continuing remedies following cancellation or termination, nothing in this Policy is intended to surrender those remedies.
Virginia law expressly recognizes in certain contractual contexts that cancellation does not necessarily discharge claims based upon prior breach or performance.
21. Relationship to Other Prime Policies
This Cancellation Policy should be read together with Prime's:
- Terms & Conditions;
- Privacy Policy;
- Cookie Policy; and
- applicable client agreements.
Where an engagement-specific agreement establishes different cancellation, payment, refund, notice, or termination provisions, the engagement-specific agreement controls within its scope.
22. Changes to This Policy
Prime may update this Cancellation Policy prospectively to reflect changes in:
- services;
- business operations;
- contractual practices;
- technology; or
- applicable law.
The Last Updated date identifies the current published version.
Where applicable law requires notice or consent concerning a material contractual change, Prime will comply with that requirement.
Changes to this public Policy do not retroactively modify an executed client agreement unless the agreement or applicable law permits such modification.
23. Virginia Governing Law
This Policy is administered from the Commonwealth of Virginia, United States.
To the fullest extent permitted by applicable law, this Policy is governed by the laws of the Commonwealth of Virginia, without giving effect to choice-of-law principles that would require application of another jurisdiction's law.
A separate binding agreement may contain additional governing-law or dispute provisions.
Mandatory law that cannot lawfully be displaced remains applicable.
If a provision of this Policy conflicts with mandatory applicable law, the mandatory requirement controls only to the extent necessary, and the remainder of the Policy continues to apply to the fullest extent permitted by law.
24. Interpretation
Headings are provided for convenience and do not limit the meaning of this Policy.
Terms such as “including” are illustrative and do not limit the scope of the preceding language.
Nothing in this Policy creates:
- guaranteed refunds;
- guaranteed cancellation rights;
- guaranteed service credits;
- warranties;
- contractual service levels; or
- other obligations
beyond those established by the applicable agreement or required by law.
25. Contact
Cancellation and material service-change requests should be directed to:
Prime Executive Support Attn: Service Cancellation / Change Request 96 Builders Pride Dr. Westlake Corner, VA 24101 United States
Email: connect@primeexecutivesupport.com Phone: +1 (540) 510-2575 Website: primeexecutivesupport.com