Service Waiver & Client Acknowledgement

Effective Date: July 7, 2026

Last Updated: August 13, 2026

Primary Jurisdiction: Commonwealth of Virginia, United States

This Service Waiver & Client Acknowledgement ("Waiver") explains important responsibilities, assumptions, limitations, and acknowledgements associated with services provided by Prime Executive Support ("Prime," "we," "us," or "our").

Prime provides executive, administrative, CRM, marketing, website, SEO, digital, operational, and related business support.

Successful performance often depends on information, approvals, access, systems, third-party platforms, and decisions outside Prime's direct control.

By entering into an applicable service engagement with Prime and accepting this Waiver through a legally effective method, the client acknowledges the responsibilities and limitations described here.

A signed service agreement, proposal, statement of work ("SOW"), quotation, work order, engagement letter, or other applicable written agreement controls where it establishes different or additional terms.

1. Client Information & Instructions

Prime may reasonably rely on information, materials, instructions, approvals, credentials, data, documents, representations, and content supplied or authorized by the client.

The client is responsible for ensuring supplied information is:

• accurate;
• reasonably complete;
• current where relevant;
• lawfully obtained;
• authorized; and
• appropriate for the requested work.

Except where responsibility cannot lawfully be excluded or limited, Prime is not responsible for consequences resulting from inaccurate, incomplete, outdated, misleading, unauthorized, or delayed client-supplied information.

2. Client Access & Cooperation

The client is responsible for timely providing information, credentials, materials, approvals, decisions, feedback, account access, and other cooperation reasonably necessary for the agreed work.

Required access may concern websites, hosting, domains, DNS, CRM, analytics, advertising, social media, email, business software, and other relevant third-party platforms.

Client-caused delays, missing access, or delayed decisions may affect schedules, availability, costs, deliverables, and outcomes. Prime may reasonably adjust performance dates or suspend affected work until the required cooperation is provided, subject to the controlling agreement and applicable law.

3. Authority to Provide Access

When a client provides Prime access to accounts, credentials, data, intellectual property, customer information, systems, or other resources, the client represents that it possesses sufficient authority to do so for the requested purpose.

The client remains responsible for obtaining required third-party permissions, licenses, notices, authorizations, and consents. Prime may decline or suspend access that reasonably appears unauthorized, unlawful, insecure, or outside the agreed scope.

4. Client Review & Approval

Clients remain responsible for appropriate review of material deliverables before final approval, publication, distribution, implementation, or commercial use. This includes websites, marketing, advertising, communications, CRM configurations, designs, SEO changes, pricing, factual statements, and campaign materials.

Prime may reasonably rely upon express client approval and authorized instructions. Client approval does not transfer the client's own legal, regulatory, factual, professional, commercial, or management responsibilities to Prime.

5. Scope of Services

Prime's responsibilities are limited to the scope agreed in the applicable service agreement, proposal, SOW, work order, or other binding engagement document.

General discussions, recommendations, emails, estimates, consultations, and website descriptions do not automatically expand that scope.

Out-of-scope work may require revised pricing, additional fees, revised timelines, a change order, revised proposal, new SOW, or separate agreement before work begins.

6. No Guarantee of Results

Unless expressly stated in a controlling written agreement, Prime does not guarantee revenue, profits, leads, sales, conversions, SEO rankings, indexing, traffic, advertising results, social reach, customer acquisition, platform approval, uninterrupted systems, cybersecurity outcomes, or any other specific commercial result.

Past results, estimates, projections, examples, case studies, benchmarks, and recommendations do not guarantee future performance. Outcomes depend on factors including client decisions, market conditions, competitors, third parties, technology, timing, budgets, and implementation.

7. Third-Party Platforms & Services

Prime does not control independent third parties' availability, uptime, algorithms, pricing, policies, account decisions, APIs, security, functionality, or continued operation.

Relevant third parties may include hosting providers, domain registrars, Google and other search engines, social-media platforms, CRM platforms, advertising networks, analytics providers, payment providers, software vendors, cloud providers, and API operators.

To the fullest extent permitted by applicable law, Prime is not responsible for failures, losses, delays, restrictions, suspensions, or changes attributable to independent third parties rather than Prime.

8. Websites, SEO & Digital Marketing

Prime does not control search engines, algorithms, browsers, hosting providers, advertising platforms, social networks, competitors, or external technologies.

Prime does not guarantee Google or other search rankings, indexing, rich results, Lighthouse scores, Core Web Vitals, traffic, advertising performance, social reach, or platform approval. Recommendations and implementation support are subject to changing technical standards, platform rules, market conditions, and client-controlled factors.

9. Technology & System Risks

Digital services inherently depend on software, hardware, networks, hosting, APIs, integrations, browsers, and third-party infrastructure.

Risks may include outages, incompatibility, defects, failed integrations, vendor changes, API changes, latency, synchronization problems, security incidents, and unexpected behavior.

Prime does not guarantee absolute uptime, security, compatibility, or uninterrupted operation. Prime will perform agreed work with the level of care required by the controlling agreement and applicable law.

10. Backups & Business Continuity

Unless expressly included in the agreed scope, clients remain responsible for appropriate independent backups and business-continuity arrangements for databases, files, credentials, configurations, content, and business information.

Clients should maintain recovery information and test critical restoration processes appropriate to their operations. Prime is not an insurer of client data.

Nothing in this section excludes responsibility that applicable law or a controlling agreement does not permit Prime to exclude.

11. Professional Advice Disclaimer

Unless expressly agreed and provided by a person appropriately qualified to do so, Prime does not provide legal, tax, accounting, medical, investment, insurance, or other licensed professional advice.

Clients remain responsible for obtaining appropriate specialist advice before making decisions requiring licensed or regulated expertise.

12. Artificial Intelligence & Automation

Prime may use or provide access to Optimus and other AI-assisted or automated technology. AI output may be inaccurate, incomplete, outdated, unexpected, or unsuitable for a particular purpose. Material AI-generated information should be independently reviewed where appropriate.

Unless expressly confirmed through an authorized, legally effective agreement, Optimus or another AI system cannot enter contracts for Prime, amend agreements, waive Prime's rights, approve refunds, admit liability, guarantee pricing, guarantee results, or create binding commercial commitments.

Clients should not rely on AI output as licensed professional advice or as a substitute for appropriate human review.

13. Client Business Decisions

Final business decisions remain the client's responsibility. Prime may provide recommendations, implementation assistance, analysis, and operational support, but the client decides whether to publish, launch, spend, approve, implement, contract, rely upon information, or pursue a strategy.

Prime is not responsible for a client's independent business judgment except to the extent responsibility cannot lawfully be excluded or arises under a controlling agreement.

14. Confidential & Sensitive Information

Clients should provide only information reasonably necessary for the engagement and should use appropriate secure channels for sensitive information.

Clients should not unnecessarily transmit passwords, government identifiers, complete payment-card information, medical information, biometric information, or other highly sensitive data through ordinary public forms, Optimus, ordinary email, or unsecured channels.

Prime does not guarantee that any communication method is completely secure.

15. Security

Prime may use reasonable administrative, technical, and operational measures appropriate to its services and the information involved.

No website, network, email system, hosting environment, software platform, transmission, or security control can be guaranteed to be completely secure. Prime does not guarantee absolute security.

Nothing in this Waiver limits any security, notification, safeguarding, or other duty that applicable law or a controlling agreement does not permit to be limited.

16. Intellectual Property & Client Materials

Clients represent that logos, photographs, video, trademarks, copy, designs, databases, customer information, software, documents, and other materials supplied to Prime may lawfully be used for the requested purpose.

Clients remain responsible for required permissions, licenses, releases, notices, and consents relating to client-supplied materials.

Unless expressly transferred by a binding agreement, Prime retains ownership of its pre-existing intellectual property, methodologies, templates, tools, systems, know-how, processes, and reusable components. Rights in engagement-specific deliverables are governed by the controlling agreement.

17. Limitation of Responsibility

To the fullest extent permitted by applicable law and subject to any controlling agreement, Prime is not responsible for losses caused by matters outside Prime's reasonable control, including inaccurate client information, unauthorized instructions, client delays, client approvals, failure to follow recommendations, third-party outages, vendor actions, algorithm changes, external security incidents, platform suspensions, telecommunications or Internet failures, and unauthorized third-party activity.

This allocation does not exclude or limit responsibility to the extent exclusion or limitation is prohibited by applicable law.

18. Limitation of Damages

To the fullest extent permitted by applicable law and the controlling agreement, Prime will not be liable for legally excludable indirect, incidental, consequential, special, exemplary, or punitive damages, or for legally excludable lost profits, lost opportunities, lost goodwill, anticipated savings, or business interruption.

Any monetary liability cap applicable to paid professional services is governed by the controlling service agreement and is not created by this public Waiver.

This section does not exclude or limit liability to the extent such exclusion or limitation is prohibited by applicable law.

19. Client Indemnification

To the extent provided by an applicable service agreement and permitted by law, client indemnification may address third-party claims arising from unlawful instructions, unauthorized materials, infringing content, fraudulent information, unlawful client data, unauthorized access, client misrepresentations, or violations of third-party rights.

This public Waiver does not independently create an unlimited client indemnity. The applicable service agreement controls any broader indemnification obligation.

20. Force Majeure & Events Outside Reasonable Control

Prime is not responsible, to the fullest extent permitted by applicable law and the controlling agreement, for delay or failure caused by circumstances outside its reasonable control. Such circumstances may include natural disasters, severe weather, power failure, telecommunications failure, Internet outage, cyberattack, governmental action, public emergencies, civil disturbance, war, labor disruption, hosting failure, third-party infrastructure failure, or widespread platform outage.

Prime may reasonably adjust schedules or performance when affected and will communicate material impacts where reasonably practicable.

21. Acknowledgement of Risk

Clients entering applicable engagements acknowledge that professional, technical, digital, administrative, marketing, and operational services involve dependencies and risks Prime cannot completely control.

Results vary; third parties can fail; technologies change; delays occur; client participation affects outcomes; and operational and technology risks cannot be eliminated completely.

22. Electronic Acceptance

Where Prime requests electronic acceptance, electronic records, acknowledgements, and signatures may be used to the extent permitted by applicable law.

Merely visiting or browsing primeexecutivesupport.com does not by itself constitute an electronic signature on this Waiver.

Where affirmative acceptance is legally or contractually required, Prime may use an appropriate acceptance mechanism. No consent or acceptance is presumed where applicable law requires a different method.

23. Relationship to Service Agreements

This Waiver supplements Prime's Terms & Conditions, Privacy Policy, Cookie Policy, Cancellation Policy, and applicable service agreements.

For paid professional services, an applicable signed service agreement, proposal, SOW, work order, or other binding engagement document controls to the extent it conflicts with this general website Waiver.

Written project scope and authorized instructions take priority over general website descriptions regarding the specific engagement.

24. Reservation of Rights & No Waiver

Prime's failure or delay in enforcing a right does not automatically waive it.

An accommodation, extension, correction, refund, credit, concession, delayed enforcement, or exception in one instance does not automatically require the same treatment in another matter.

Prime preserves its contractual and legal rights to the fullest extent permitted by applicable law.

25. Severability

If a provision of this Waiver is found invalid, unlawful, or unenforceable, it will be enforced to the maximum legally permissible extent or severed only to the extent required.

The remaining provisions will continue in effect to the extent permitted by applicable law.

26. Virginia Governing Law

This Waiver is administered from the Commonwealth of Virginia, United States.

To the fullest extent permitted by applicable law, this Waiver and matters arising from it are governed by the laws of the Commonwealth of Virginia, without giving effect to choice-of-law principles that would require application of another jurisdiction's law.

A separate binding client agreement may contain additional or controlling governing-law or dispute provisions.

Nothing in this Waiver waives, restricts, or eliminates a right, remedy, duty, or liability that applicable law does not permit to be waived, restricted, or eliminated.

27. Changes to This Waiver

Prime may prospectively update this public Waiver to reflect changes in services, technology, business practices, third-party platforms, or applicable law.

The Last Updated date identifies the current public version. Publication of an updated Waiver does not by itself retroactively amend an already executed client agreement.

28. Contact

Questions about this Waiver may be directed to:

Prime Executive Support
96 Builders Pride Dr.
Westlake Corner, VA 24101
United States

Email: connect@primeexecutivesupport.com
Phone: +1 (540) 510-2575
Website: https://primeexecutivesupport.com/